For Sales Leaders · PQL Pipeline

PQL Scoring That Fills Your Expansion Pipeline.

Stop letting hot trials expire. GainTrace turns product usage signals into a ranked pipeline of Product Qualified Leads, so your AEs know exactly who is ready to buy and why.

Convert More Free Trials

Driving trial-to-paid conversions for ambitious SaaS sales teams

What is PQL scoring?

PQL scoring is the practice of ranking product-qualified leads (PQLs) by how likely they are to buy, based on what they actually do inside your product. A PQL score combines usage signals such as feature adoption, seat growth, and plan-limit hits with fit criteria like company size and industry. The output is a ranked list of accounts, pushed straight to your CRM, so AEs spend their day calling accounts already showing buying intent instead of guessing who might be ready.

Turn product signals into a high-velocity Sales motion

Stop selling blind. Show your AEs exactly who is ready to buy.

Pillar 01

PQL Scoring: A Pipeline Your AEs Don't Have to Build

GainTrace auto-generates a high-converting pipeline of product-qualified leads (PQLs) from product usage signals, feature adoption rates, and trial velocity. Your AEs open their queue and start closing, rather than digging through raw user data.

PQL Pipeline

Capability 01

Pillar 02

Every Morning: Exactly Which Trials to Call, and Why

Ranked by our proprietary buying intent score. Each trial account shows the exact signal that triggered it, the recommended sales play, and the estimated deal size so AEs strike while the iron is hot.

AE Priority Queue

Capability 02

Pillar 03

Prove Your Product-Led Revenue ROI

Track exactly which closed-won deals originated from GainTrace PQL signals versus traditional inbound. Prove the ROI of your product-led sales motion to your CEO and CFO.

Conversion Attribution

Capability 03

FAQ

Common questions

Everything you need to know before switching.

What is a good PQL conversion rate?

Commonly cited industry benchmarks put PQL-to-paid conversion at roughly 20-30%, compared with about 2-5% for marketing-qualified leads, though the numbers vary widely by sales motion, price point, and how strictly you define a PQL. Treat published benchmarks as directional: the more reliable approach is to baseline your own trial and expansion funnel first, then tighten your PQL scoring criteria until AEs consistently convert the accounts the score surfaces.

How does GainTrace estimate the deal size?

Using pricing tiers mapped during setup and the trajectory of the account's usage, GainTrace calculates the exact MRR uplift they would face if they moved to the next contracted tier.

Can Marketing use these signals too?

Yes. In addition to AM routing, the exact same expansion cohort can be synced to HubSpot or Marketo for account-based marketing warming sequences.

Does this help with account-based marketing (ABM)?

Absolutely. GainTrace surfaces the accounts showing the highest product intent, allowing you to focus your ABM spend on the accounts already showing buy signals.

What's the implementation time for Sales teams?

Once RevOps connects the data, Sales leaders can have their action queues ready in 24-48 hours. The focus is on rapid activation of existing customer revenue.

Your free trials are your best pipeline.

Let's prove it with your data.

Free to start · no credit card required.

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