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RevOps

Reconcile ARR without a ticket. Every figure names its source.

Free revenue operations software.

Billing, your CRM and product analytics disagree on ARR. GainTrace settles each disputed field with one published score of source authority and recency, keeps the losing values beside the winner, and gives you a number you can trace.

Connects with
What GainTrace does

How does GainTrace show where an ARR number came from?

Defend Every ARR Figure, Field By Field

One published formula settles every disputed field, and the values that lost stay on the card beside the one that won.

See Which Numbers Are Stale Before You Present

Data quality opens on four counts you can click straight into, and Freshness marks every connected source from its last sync.

Own It Without An Admin Or A Ticket

Connecting the CRM is an OAuth grant. Mapping happens on the GainTrace side against our own fields, so there is no custom object, no page layout change and no write for a CRM admin to approve.

The job

How does GainTrace help RevOps?

Defend Every ARR Figure, Field By Field

  • When your exec asks where a number came from, the answer is on the card, not in your memory
  • The value that lost is kept beside the one that won, so a wrong figure is diagnosable rather than arguable
  • A close call is handed to a person instead of quietly resolving itself the wrong way
  • Integrations & Data publishes the formula and the authority defaults behind it

Two sources disagree, one is published

Example

One published formula. Every losing value kept beside it.

See Which Numbers Are Stale Before You Present

  • Four counts on Overview: completeness, conflicts, stale companies, duplicates
  • Sources read Fresh under 3 days, Aging at 3, Stale at 7 days or never synced
  • Completeness buckets: Excellent 80%+, Good 50-80%, Fair 25-50%, Poor under 25%
  • ARR within $1 or 5% is not a conflict; over $50 or 20% apart is critical

The stale source, before you present

Example

Stale at 7 days, and the source row says so.

Own It Without An Admin Or A Ticket

  • Pull only is the default: read from the CRM, nothing is ever written back
  • No custom object, no page layout change, nothing sitting in a CRM admin's queue for a sprint
  • You own which source wins a field, and you change it in the screen where the conflict appeared
  • Governance > Audit log filters by action and date, 7 days to all time

Sync direction: pull only by default

Example

Pull only by default. Nothing for the CRM admin to approve.

Common questions from RevOps

Ordered by how often this group raises them.

Can my team change which source wins a field, without an admin?

Yes. In Data quality, Conflicts, every disagreeing source renders as a card carrying its value and an Authority, Recency and Overall score, you click the one that is right, and you tick "Always use this source for" either that single field or its whole category.

Can it answer the ARR and NRR questions my exec actually asks?

Projected NRR is modelled from health bands, healthy renews at 95 percent, at risk at 60, churning at 20, and the product labels the number "Projected NRR" so a model is never read back as an actual.

What does this cost once we add the admin we would need to run it?

There is no admin to add, and that is the whole wedge: connecting a source is an OAuth grant or an API key from a catalogue of 28 connectable sources, with five more badged Coming soon; field mappings are proposed for you and reviewed before you accept them; and source of truth is settled by clicking a card.

Will you write back to our CRM, and where does our data live?

Not unless you turn it on. Every connection starts on Pull only, described in the product as "Read from the CRM. Nothing is ever written back", write-back is per field so only mappings you set to outbound or both are ever pushed, and switching on a push direction verifies that connection's write scopes first.

Our CRM data is a mess. Will the scores just be wrong?

We will not clean your CRM and we will not ask you to clean it before you start. When sources disagree the losing values are kept beside the winner with their Authority, Recency and Overall scores.

CS does not own Salesforce. How much of this needs the CRM admin?

One OAuth grant, and nothing after it. Field mapping happens inside GainTrace against our own models, so there are no custom field, object or page layout changes in your CRM.

How long before there is something worth showing anyone?

Days, and it is a claim you can check rather than take. Quick Setup maps your connected data and builds unified companies in one pass, after which the Identity screen shows real counts: unified companies, how many matched across two or more systems, records matched and average completeness.

Will we end up doing the real analysis in a spreadsheet anyway?

Sometimes, and we would rather that be a convenience than the workaround that makes the licence pointless. Calculated metrics let you write the formula a dashboard will not, with SUM, AVERAGE, COUNT, MIN, MAX and division over any day window, plus templates for changes over time, deviations from normal and metric combinations.

Walk into the revenue review with numbers you can defend.

Connect your CRM, billing and product analytics, then open Data quality, Conflicts and see which source set a disputed ARR, how recent that source was, and what the losing values were.

Free to start · no credit card required.

Start for free