AI agents for customer success, with the evidence attached. Every prediction names its factors, every sync counts what it skipped, and every price is on the page.
Published pricingLive in daysNo dedicated admin
Track 25 companies free · Monthly billing · Published pricing
Watch the product run. Triage, Trace AI, the customer 360, automations and the revenue boards, playing as a guided tour of the real interface.
Six named Trace AI specialists watch health, risk, renewals and expansion, and file findings as work in Triage. No rules engine to build, no playbooks to babysit.
Bands from $99 a month on the pricing page, no implementation fee, no admin hire. Roughly 97% below Hook pricing from our research, on a like-for-like portfolio.
The week your champion leaves, you know. A confirmed departure becomes a task and a health drop, and their next job becomes a warm intro at an account you already track.
From public reviews and threads, quoted verbatim. Structural facts, not opinions about quality.
Reported pattern
“Sometimes the data can be inaccurate meaning I have to verify figures on our other databases”
GainTrace: GainTrace counts and shows skipped records per sync run, writes connection health per source, and caps prediction confidence at 0.5 when the last successful sync is more than 7 days old, so a stale number tells you it is stale.
Reported pattern
“Engagement level can change drastically over a few days with little clarity as to why”
GainTrace: Every GainTrace churn and expansion read carries its top contributing factors in plain language, and an evidence gate that says how many channels it actually saw, so a thin account reads as thin rather than as confident.
Reported pattern
“Some issues with the platform UX which still feels as if it's in an early state, but again their UX team is all ears on feedback.”
GainTrace: Boards and saved views are core GainTrace primitives: build a filter once, save it, share it, and export it to CSV, with a nightly board-metrics snapshot keeping the history.
Reported pattern
No pricing page, no self-serve signup, no free tier: every path on hook.co ends at a demo request. Reported contracts run $66,714 to $236,700 a year, a 3.5x spread settled in the room.
GainTrace: GainTrace publishes every band, $99 to $999 a month by companies tracked, and the free tier is self-serve: 25 companies, 3 connectors, no card and no call.
Hearing something familiar?
Run GainTrace free on 25 tracked companies alongside Hook and compare on your own accounts.
Published pricing1
Free tier1
Contract terms1
Time to a live workspace2
AI agents2
Predictions show their contributing factors3
Predictions gated on evidence breadth, not on the probability4
Skipped records counted and shown per sync3
Champion job-change monitoring4
Deterministic billing-risk detection before a payment fails4
Boards, saved views and CSV export3
Seat and viewer pricing1
Source connectors2
MCP access for your own AI agents4
EU data residency4
Hook details come from our research as of August 2026: hook.co's public pages and the 53 public G2 reviews of Hook. Hook publishes no pricing, so commercial cells state what is not public rather than a figure. Spotted something out of date? Tell us and we will fix it.
97%lower cost
Roughly $110,000 a year stays in your budget against the median reported contract.
A B2B SaaS team tracking 500 customer accounts
Hook: No published price. The median buyer-reported Hook contract in our research is $112,950 a year, with reported deals from $66,714 to $236,700.
GainTrace: $299 a month, or $2,990 billed annually, priced on companies tracked. Unlimited members and viewers, 500 champion monitors, every feature on the plan, cancel anytime.
GainTrace and Hook agree on the thesis: AI agents should carry the analytical load of customer success. They disagree on what happens next. GainTrace treats every AI read as a claim that must show its evidence, and every action as a decision a human signs off.
Argus watches health, Iris drafts comms, Kairos reads timing, Phoenix runs saves, Athena predicts, Atlas checks pulse. Findings land in Triage for a human decision, and AI is metered on what it actually costs, not an invented actions counter.
Tag a champion, add a LinkedIn URL, and GainTrace checks that they still list your customer as a current position. A confirmed departure fires a critical signal, a health drop and a re-engage task. Their next employer is matched against accounts you already track and becomes a warm intro.
See it on your accountsA built-in catalog spans product usage, billing, support and relationship signals. When one fires it lands as a task with an owner and a deadline, wired to health and Triage out of the box. Nothing to configure before it starts catching.
MRR movements, churn and expansion are computed from your billing events, so the numbers agree with finance because they come from the same source. No hand-maintained spreadsheet to reconcile before a board meeting.
Every standard connector ships on every paid plan, with no per-integration pricing. Only the BigQuery and Snowflake warehouses wait for Enterprise.
35+ source connectors ship today · OAuth or API key · webhooks where the source supports them, polling where it does not
See all integrationsHook pricing takes a sales cycle to learn. Ours is a table you can read right now.
Save ~97%$99/ month to start
100 companies tracked · to $999/mo at 2,500 · published
Key features include:
Hook
$112,950
median annual contract, buyer-reported
Every buyer goes through a demo before seeing a number, and reported contracts spread 3.5x from low to high, so your leverage is the comparison you bring into the room.
Figures from our research, August 2026: buyer-reported contract data for the Hook figures, plus hook.co public pages and the 53 public G2 reviews of Hook. Hook publishes no list price, so the low, median and high are reported deals rather than a rate card. GainTrace figures come from our own published price list. We will correct these the day a public list appears.
Full pricing breakdownThe security posture behind the free tier and the demo, stated plainly.
EU data residency
eu-west-1 (Ireland) on every plan, not an enterprise add-on
Encryption at rest
AES-256-GCM, connector credentials with a per-record random IV
Workspace isolation
every query scoped per workspace, RBAC and audit logs built in
Durable backups
written under an IAM policy the app server cannot use to delete
Details in our privacy policy and sub-processor list.
There is no cutover to plan. Run GainTrace beside Hook on the free tier, on your real accounts, and let the two reads argue it out.
OAuth where supported, API key for the rest. Every source lands in one account record, and skipped records are counted and shown.
Three states: done, default and blocking. Default means the system provisioned something nobody has reviewed. Only blocking holds you back.
Mark champion and executive sponsor on each account, add a LinkedIn URL, and confirm what churn means for your business.
25 companies tracked, permanently free, hard-blocking at the cap. Where the two platforms disagree on an account, the factor list shows you which one can explain itself.
Run GainTrace free on 25 tracked companies alongside Hook.
GainTrace is a customer success platform and the most direct alternative to Hook (hook.co) for teams that want AI-led churn and expansion reads they can audit. Both platforms run AI agents over customer data; the decisive differences are that GainTrace names the factors behind every prediction and gates it on evidence breadth, publishes pricing from $99 a month with a permanent free tier, and is self-serve rather than demo-led.
GainTrace is the most direct swap, because it competes on the same thesis: AI agents carrying the analytical load of customer success. The differences are auditability and commercial shape. GainTrace names the factors behind every prediction, gates reads on evidence breadth, counts what every sync skipped, publishes pricing from $99 a month and starts free for 25 companies tracked, where Hook is demo-led with no published pricing. For a heavier enterprise surface, Gainsight tops Hook alternatives shortlists; for product-led teams it is Vitally.
Hook is an AI-led customer success platform. Teams use its agents to analyze product usage, meetings and support interactions, predict churn and renewals, prep meetings through a chat interface, and automate digital-touch actions like email nudges and CRM triggers. It is sold to B2B SaaS customer success teams through a demo-led sales process, and its reviewers on G2 rate it 4.7 of 5 across 53 reviews as of August 2026.
Hook costs $112,950 a year at the median buyer-reported contract in our research, with reported deals running from $66,714 to $236,700, as of August 2026. Hook itself publishes no pricing, no pricing page, no self-serve signup, no free tier, so treat those as reported deals rather than a rate card, and note the 3.5x spread between low and high: what you pay is negotiated, not listed. Ask the rep for the all-in figure and what growth does to it. GainTrace publishes every band, $99 to $999 a month by companies tracked, with unlimited members and viewers.
Its reviewers mostly say yes: 4.7 of 5 across 53 G2 reviews, with consistent praise for the holistic book-of-business view, engagement scoring and a responsive team. The caveat those same reviews volunteer is the one to test in your evaluation: data accuracy issues that lead reviewers to re-verify figures in other systems, and engagement scores that move without a clear why. If your accounts are well covered by Hook's integrations and you verify the numbers hold on your own book, it earns its rating. If you need every read to explain itself, that is the case GainTrace is built for.
Hook advertises 93% churn prediction accuracy on its site; treat that as a vendor marketing figure and ask how it is measured, on whose accounts and over what period, because published accuracy has no standard definition in this category. Its G2 reviewers describe scores that are directionally useful but sometimes need re-verifying, and engagement levels that change without a clear explanation. GainTrace takes a different position on the same problem: instead of one accuracy number, every prediction shows its contributing factors and an evidence gate that says how many channels it actually saw, so you can judge each read on its own evidence.
Yes, six named specialists: Argus watches health, Iris drafts comms, Kairos reads timing, Phoenix runs saves, Athena predicts, and Atlas checks pulse. The design difference is supervision: findings land in Triage with the action already drafted, and a human decides what reaches the customer. AI is metered on token cost with a published per-band budget rather than an actions counter, and GainTrace is itself an MCP server, so your own AI tools can query your CS data through scoped, rate-limited, audit-logged access.
Yes, and running both side by side is the strongest evaluation available, because the platforms will sometimes disagree about the same account. The GainTrace free tier is permanent: 25 companies tracked, 3 live connectors, 25 champion monitors, no card, hard-blocking at the cap. Point it at the accounts you worry about, and where the reads diverge, open the factor list and see which platform can show its work.
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One workspace for health, risk, renewals and champions. Live in days, with no dedicated admin to hire and no rules engine to babysit.
Free tier · No annual lock-in · Demo shows the real product
Renewal coming up? Run the free tier alongside Hook before you re-sign.
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